Meghan Markle faces criticism over $150K outfit in 'As Ever' promotion

2026-06-13
Meghan Markle faces criticism over $150K outfit in 'As Ever' promotion

Duchess Meghan Markle is facing intense scrutiny from critics following her latest promotional appearance for her lifestyle brand, As Ever. The controversy centers on the ensemble worn by the Duchess, which reportedly features designer pieces and jewelry valued at over $150,000.

The backlash stems from what observers describe as a contradiction between the brand's aesthetic and the actual cost of the attire. While Markle has been leaning into the "quiet luxury" trend—a style characterized by understated elegance and high-quality, logo-free pieces—the staggering price tag of her outfit has led some to label the move as hypocritical. Critics argue that promoting a lifestyle brand through such an ostentatious display of wealth undermines the brand's perceived relatability.

The promotional content for As Ever, which includes her wine venture, was intended to showcase a specific, elevated lifestyle. However, the high-end nature of the jewelry and clothing has instead sparked a debate regarding the authenticity of the brand's image. Rather than projecting a sense of accessible luxury, the $150,000 ensemble has drawn accusations of being out of touch with the brand's messaging.

This latest round of criticism comes as Markle continues to build her commercial portfolio following her departure from royal duties. As she navigates the intersection of celebrity influence and entrepreneurship, her fashion choices remain a primary focal point for public and media scrutiny.

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